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2028 LA Summer Olympics
Branding & Collateral
2028 LA Summer Olympics
Branding & Collateral
Problem: Design the brand & collateral for the Los Angeles 2028 Summer Olympics
Problem: Design the brand & collateral for the Los Angeles 2028 Summer Olympics
Process: Draw from history & culture
Solution: Give the letter “O” another meaning of an Olympic running track and use sunset colors to represent the diversity of the city of LA.
Solution: Give the letter “O” another meaning of an Olympic running track and use sunset colors to represent the diversity of the city of LA.
